Music Magazine Audience Research

I needed to gather information to see what content readers would want in a magazine. Instead of creating a word document and handing my questionnaire out i decided to do it online. This would be more convenient for the participants. I used http://www.surveymonkey.com/ :)

Music Magazine Research

I needed to gather some information from music magazines, so that i had a clear understanding of the conventions of a music magazine, but also to decide what genre music magazine i wanted, which i decided was Indie.
NME
this is the first magazine i researched. I found that there was a very central image involving 2 models of men, the colour scheme was red, black and white. The picture was infront of the masthead which gave the impression that the models were coming off of the page, as though in 3D. The magazine included masthead, banner, barcode, price, issue number, coverlines but i also found that there was a direct mode of address, "you". The audience of this was indie/punk rock and designed mainly for young teenagers.
The front cover is on hard copy.

I then did research on Kerrang:

• Kerrang is a rock music magazine published by Bauer Consumer Media in the United Kingdom. The magazine's name is onomatopoeic and refers to the sound made when playing a power chord on an electric guitar.
• Original owner United Newspapers sold its music magazines to EMAP in 1991.
• Kerrang was first published on 6 June 1981, edited by Geoff Barton, initially as a one-off supplement in the Sounds newspaper devoted to the current New Wave of British Heavy Metal and the rise of other hard rock acts such as AC/DC, who appeared on Kerrang’s first cover.
• Since 1993, the magazine has been holding an annual awards ceremony to mark the most successful bands in the interests of their readers. The annual poll, which runs alongside the awards usually, bears a likeness to those who win at the ceremony.