Thursday, 26 November 2009

Audience Research

I designed a questionnaire for my prelim task to see what people liked to see in a magazine. I sent this out to 20 people keeping my audience very specific as i chose to target GCSE students at the Folkestone School For Girls. :)
Below is my questionnaire:

1.) How often would you want this magazine?
  • Weekly
  • Monthly
  • Termly

2.) How much would you be willing to pay for this magazine?

  • nothing
  • under £1
  • £1-£2
  • £2-£3
  • £3-£4
  • over £4

3.) Would you pay more to have the magazine in colour?

  • yes
  • no

4.) Would you want to be involved in writing the magazine?

  • yes
  • no

5.) What would you like there to be in the entertainment section? (tick more than one if needed)

  • Interviews
  • Quizzes
  • Non-fictional stories
  • Fictional stories
  • Horoscopes
  • Games/Sudokus/Wordsearch

6.) What size would you like the magazine to be in?

  • A5
  • A4
  • A3

7.) How would you like the magazine to be delivered?

  • by post
  • via school

8.) Would you like the magazine to be beneficial for your education as well as entertainment?

  • yes
  • no

9.) What articles would you be interested in reading?

  • music
  • celebrity
  • real life stories

10.) Would you like local information to be included in the magazine?

  • yes
  • no

11.) Besides these would you like anything else to be included in the magazine?

________________________________________________________

12.) Finally what do you look for most in a school magazine?

________________________________________________________



This is what i found from 15 results:

  • Students wanted the magazine published termly
  • The price would be between £1 and £2
  • The magazine would be in colour
  • Students wanted it to be beneficial for their education
  • Include entertainment like interviews, quizzes, games and horoscopes
  • To be delivered via school
  • To include infortmation on Music, Celebrities and True Life stories
  • The students also liked the idea of local information

Positive feedback

The questionnaire did help me with what i should include in the magazine and what students wanted, helping me to know what coverlines i should put on the front cover.

Negative feedback

The questionnaire did not help me with the style that the students wanted, for example the colour scheme.

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